Archive | March 2013

#5 Blog Review: JWT Intelligence

JWTIntelligence is a center for provocative thinking that is a part of JWT, the world’s best-known marketing communications brand. They make sense of the chaos in a world of hyper-abundant information and constant innovation—finding quality amid the quantity. JWT focus on identifying changes in the global zeitgeist so as to convert shifts into compelling opportunities for brands. They have done this on behalf of multinational clients across several categories including pharmaceuticals, cosmetics, food, and home and personal.

One of the website menus is trend reports. Their trend reports, research reports, white papers and presentations focus on a broad range of macro trends affecting businesses and consumers alike. Using cross-market qualitative and quantitative research, they dissect these cultural shifts, exploring their drivers, potential and significance for brands. The reports highlighted here are available at no cost, unless otherwise note.

10 trends in 2013. In their eighth annual forecast of trends for the near future, new technology continues to take center stage. Many of their trends reflect how businesses are driving, leveraging or counteracting its omnipresence in our lives, and how consumers are responding to its pull. JWT also put a spotlight on health, with two separate trends examining the rising awareness around the impact of stress and happiness on well-being and how businesses are addressing it.

JWT Intelligence; converting cultural shifts into opportunities

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#4 Blog Review: TopRank

TopRank Online Marketing is a digital marketing agency founded by Lee Odden and Susan Misukanis that helps companies increase sales, brand visibility online and develop better customer engagement. This blog specialize in content based customer acquisition and relationship programs that emphasize content marketing, social media marketing, search engine optimization and email marketing. Companies could hire them for consulting, training and implementation services.

TopRank’s online marketing blog has provided insights, resources and commentary on a range of digital marketing and public relations topics including:

  • Search engine marketing and optimization
  • Social media marketing
  • Content marketing
  • Business blogging and marketing
  • Online public relations

TopRank has been recognized! Read what these influential marketers have to say about Online Marketing blog.

80 Design Blogs

Creative Opera is a blog for new designers, aspiring designers, and anyone who has a passion for design. The blog owner wants Creative Opera to be a site full of useful information, creative inspiration, career and professional advice, and lively discussion. Many posts are targeted toward students and new designers, but the owner loves it when experienced designers stop by to share their own experiences and advice.

In one of its blog page, there is a post titled 80+ Must-Read Design Blogs to Enhance your Creativity and your Career. The contents are about over 80 of the author’s absolute favorites for must-read list design blogs online and have categorized them for easy navigation. She has categorized each of the blogs into one of ten main categories: All-in-OneInspirationTutorialsWeb Development/CodeFreelanceLogos & TypographyAdvice & DiscussionFreebies & GiveawaysBlogging, and Micro-Blogs/Links. That does not mean that the blog doesn’t offer anything else. It just means that the blog has a main focus. Creative Opera, for example, really focuses on giving advice to new designers or design students, but we offer many other things as well. She’s not trying to pigeonhole anyone, she just want to make it easier for you to find what you are looking for. Hopefully you’ll be able to find a few blogs here that will be helpful to you in your design career. Enjoy!