#5 Blog Review: JWT Intelligence
JWTIntelligence is a center for provocative thinking that is a part of JWT, the world’s best-known marketing communications brand. They make sense of the chaos in a world of hyper-abundant information and constant innovation—finding quality amid the quantity. JWT focus on identifying changes in the global zeitgeist so as to convert shifts into compelling opportunities for brands. They have done this on behalf of multinational clients across several categories including pharmaceuticals, cosmetics, food, and home and personal.
One of the website menus is trend reports. Their trend reports, research reports, white papers and presentations focus on a broad range of macro trends affecting businesses and consumers alike. Using cross-market qualitative and quantitative research, they dissect these cultural shifts, exploring their drivers, potential and significance for brands. The reports highlighted here are available at no cost, unless otherwise note.
10 trends in 2013. In their eighth annual forecast of trends for the near future, new technology continues to take center stage. Many of their trends reflect how businesses are driving, leveraging or counteracting its omnipresence in our lives, and how consumers are responding to its pull. JWT also put a spotlight on health, with two separate trends examining the rising awareness around the impact of stress and happiness on well-being and how businesses are addressing it.
JWT Intelligence; converting cultural shifts into opportunities